Ford Earns No. 2 Spot in Initial Quality Study

initial quality study

For 31 years now, J.D. Power has been conducting its Initial Quality Study. In the 2017 study, Ford earned its best-ever ranking and came in as the No. 2 non-premium brand.

Over the past few years, the Ford brand has made significant improvements in this study. In 2015, Ford placed 12th overall with 107 problems per 100 vehicles (PP100). Then, in 2016, Ford came in 11th with 102 PP100. This year, Ford tied for fourth overall with only 86 PP100. This is well below the industry average of 97 PP100.

“As Ford accelerates the pace of innovation, we believe this best-ever quality ranking demonstrates our new technologies are reliable and easy to use,” said Bennie Fowler, group vice president of Quality at Ford. “The rapid improvements rated by third-party quality experts such as J.D. Power motivate us to improve our fitness even more as quality is a race that’s never finished.”

With this year’s study, J.D. Power shows that the automotive industry, especially non-premium brands, are making big improvements in overall quality. Both last year and this year, non-premium brands have had lower PP100 averages than premium brands. In fact, premium brands have 103 PP100, while non-premium brands only have 96 PP100.

If you’re ready to drive home in one of the best Ford models ever, come visit us at Bill Walsh Ford today.

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